Enhancing Functionality for the Brady Corporate Website

UX/UI Design

UX Research

Graphic Design

Responsive Website

Overview

During my internship, I was tasked with reimagining the corporate pages of the Brady US website, which serve a diverse audience including customers, investors, potential employees, and business partners.

The redesign was driven by the company's transition to a headless CMS and a complete redesign of the Brady US website, with the corporate pages being included in this update.

Goals

The objective of this project was to conduct a thorough analysis of the current website, specifically focusing on user experience and interface issues within the corporate pages. This involved assessing industry best practices and competitor approaches, with the aim of developing a design solution that incorporates reusable components for developers.

The redesigned pages are intended to deliver an enhanced, intuitive user experience that not only resolves current usability challenges but also positions the company as a leader in its field—leaving visitors with a strong, positive impression of the brand.

Duration

7 weeks

Team

Global Director of UX

Web Designers

Communication Director

Marketing Director

Roles

UX Designer

UI Designer

UX Researcher

Toolkit

Figma

Abode Photoshop

Notion

View Current Brady Corporate Pages

Case Study Preview

Process Preview

Due to an NDA with Brady, the details and designs of this project cannot be released until the designs are live. However, below is a brief preview of how I went about this project.

Between each step, I reviewed my work with my UX director for feedback.

Step 01

Competitive Analysis of 60+ companies

Step 02

Heuristic Evaluation

Step 03

Defining User Pain Points

Step 04

Content Reorganization

Step 05

Wireframing

Step 06

Lo-Fidelity Mockups

Step 07

UX & Communications Team Meetings & Analysis

Step 08

UI Design System

Step 09

Hi-Fidelity Mockups

Step 10

Send Designs Off to Development Team

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